Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.
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This entry was posted in Behavioural EconomicsBrands. The book was not rigorous or engaging enough to spend any more time on.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
He also regularly inflates the actual novelty of the research he is reporting on, referring to it as the largest neuroscientific marketing research effort ever conducted.
Notify me of new comments via email. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
Given my enthusiasm for Oliver Sacks and some of Malcolm Gladwell’s writings, one might presume Buyology would be the perfect blend of the two worlds.
Lindstrom debunks some myths about advertising and promotion. Jun 21, Esherlocked rated it liked it. Branding is about emotion. Lindstrom seems to think that technology — all technology — is neutral.
We may think we understand why we buy but looking closely at our brain suggests very differently. Leave A Reply Cancel Reply. It’s a pity that the study itself was not published in a peer-reviewed journal; linestrom would have made a more convincing–and probably more interesting–read. Email required Address never made public.
Not onl I have a confession.
Buyology: Truth and Lies About Why We Buy – Martin Lindstrom – Google Books
Aug 04, Judith rated it really liked it. Unfortunately, I always end up finding books in e-advertising and other online marketing activities which somehow gets outdated with every technological development.
buology Lindstrom claims that market research is nothing but unreliable and misleading. There are a few issues with this: And companies would certainly love to make things that you’d simple have to have. To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Our senses are the most powerful tools we have to determine what we feel about a product, use of sight, sound and smells together will revolutionise linfstrom in the future.
Among the questions he explores: But Lindstrom has nothing to add beyond that, other than anecdotes about rubbing elbows with important CEOs all over the world, and other desultory comments about commercials he’s watched on TV. Selling to Our Senses. Lindstrom’s “research” consists of op-eds, blogs, and NYT articles.
Personally, I found the chapters where he confessed being the consultant for improving the bottom line of a egg company in Saudi Arabia, the devilish fear of sublime messages in advertisements and the James Bond strategy of making money in Casino Royale, why all supermarkets have a bakery inside their outlets – absolutely interesting so much so that this information itself was worth the cost for this really cool informative book.
In the hands of a less self-promotional author, the same material might have soared beyond the business shelves of huyology bookstore to attract the general reader. Feb 20, Jamie rated it did not like it. Apparently the billions spent on health campaigns are actually helping the tobacco industry — 10 million cigarettes are sold every minute.
A not-so-epic yet a shy paged book with a nice shiny yellow cover and a few facts that really make you want to think and reflect. The SST scans, however, showed results that mirrored the relative successes of each show. It was just my brain. Nando’s is a South African chain, not Australian – twit. View all 8 comments. Stay in Touch Sign up. Despite government bans, subliminal advertising still surrounds us — from bars to highway billboards to supermarket shelves.
Reality TV dominates television networks because consumers like it – consumers like “ordinary” people like themselves. A brief history on past failed practices to elicit this information, as well as the current and apparently successful techniques, are discussed prior to the meat of the book, which is mainly about how our brains react to stimulus and how advertisers are Why oh why do we buy?
High-End Luxury watches are often sold at a discount. Buy the Audiobook Download: But this is the first book I’ve legitimately read, start to finish, since starting my crazy new jobs, and I guess that merits some words.
Apr 29, notyourmonkey rated it did not like it Shelves: Surely, if that were not the case, nobody would ever quit.
That’s not a bad hook. For example, when test subjects are shown warning labels or specific brands do these appear on cigarette boxes or just as independent words?
Lindstrom tells us the inside dope about what works and what doesn’t in marketing. Lindstrom often bases his hypotheses around people’s lack of engagement with the external world, making blase assertions that he doesn’t know why he buys Diesel jeans or an iPod, doesn’t remember what he ate for breakfast, doesn’t remember where he was last week, etc. Whilst wired up to the SST brain scan their brain activities were measured throughout. Seriously, I just wasted 4 odd hours of my time so you don’t have to.
Why do we make the decisions we do?